The report you submit at the end of a mystery shopping job holds utmost importance, as it determines your payment and provides the client with the information they seek. Crafting an accurate report is crucial, but there are additional steps you can take to enhance the quality of your writing.
- Maintain focus: Stay on topic throughout your report, concentrating solely on the job assigned to you. Including irrelevant information in the inspection form will render those sections useless to the client. To ensure you stay on track, ask yourself why each piece of information is significant. If you can’t find a valid reason why the client would need to know it, it’s likely unnecessary. Keep everything in your report pertinent to the job you performed.
- Ensure accuracy in names and products: Few things are more frustrating than confusing details. When writing your report, make sure you accurately identify the staff members you interacted with. While it can be challenging, it is essential to note the names of the people you engaged with. The same applies to products. Familiarize yourself with the names of the products and individuals involved, as this will facilitate the report-writing process. Pay close attention to spelling and consistency. If you are unsure about the proper spelling of a name, verify it or ensure consistency throughout the report.
- Adhere to the client’s requirements: When accepting a mystery shopping research assignment, you will receive specific report requirements. These guidelines may involve word or character count, or whether the report should be a concise summary or a more extensive, detailed account. Whatever the client specifies, ensure that your report fulfills those requirements precisely.
- Eliminate irrelevant details: Mystery shoppers possess a keen eye for detail, but not all observed information needs to be included in the report. For example, if you were hired to purchase an item from a particular clothing store in a mall, mentioning that the mall parking lot was crowded is likely unnecessary. The person reading the report is unlikely to be concerned about parking lot conditions. By excluding unnecessary details, you will provide the reader with precisely what they need.
- Write clear and complete sentences: Avoid using sentence fragments, abbreviations, or any other elements that may hinder clarity in your report. Instead, focus on crafting concise and comprehensive sentences. Lengthy sentences can often lead to confusion, and clarity is crucial in a mystery shopper’s report.
- Proofread diligently: After completing your report and ensuring all essential information is included, take a short break before proofreading. This break will refresh your perspective. When proofreading, carefully examine your report for spelling errors, grammatical mistakes, and awkward phrasing. Always strive for clarity in your writing. Revise any unclear sentences to ensure easy comprehension.
- Edit for overall coherence: Proofreading and editing are distinct tasks. While proofreading, you focus on minor errors that may be easily overlooked. Editing, on the other hand, requires a broader perspective. Assess the overall structure of your report. Does it present information in the most effective manner? Does it adhere to the client’s instructions and requirements? While proofreading addresses small details, editing examines the report as a cohesive whole.
We hope that these tips are able to help you create a perfect mystery audit report.